Hello,

I’m based in Biarritz and graduating with a higher national diploma in fine art, I've been immersing myself in the subcultures that shape our times. Under the name digital milk, I spent few years documenting and capturing the car, motorbike, skateboard, surf, fashion and music scenes on early digital platforms.

With a passion for clothing, I turned to the world of vintage clothes, where I explored every stage of this resourceful industry, from selecting and cleaning clothes in the warehouse, to valuing and putting them up for sale. This experience enriched my view of fashion and design.

My expertise then led me to work for several years with a Japanese brand, where I held many roles, from marketing assistance to displays, including the design of Stores in Europe (Paris, London, Berlin, Milan). This multi-faceted approach enabled me to master both retail design and visual merchandising.

Later, a new opportunity in the skateboarding world led me to coordinate marketing on local team at European level for an American brand, where I contributed to environmental design concepts and creative activation.

At the same time, I collaborated on events such as Wheels and Waves, developed creative projects such as First Limited Club and Golden Boys Surf Club, and co-created the visual identity for pop music artist such as Demon V and Prudence.

Today, through Studio Prat, I focus on the creation of visual identities, from graphic design to the content production for social medial. Recent collaborations include projects focused on sustainability and recycling, with initiatives such as the “ECOLINE” a surf collection for Fernand Surfboards, which revisits vintage clothing, and a collaboration with a wine store Retour Verre le Futur, a project under the name “RVLF” with a focus on reuse and recycling system for glass bottles.

Each project is a new opportunity to explore creativity, push back the boundaries between art, fashion and design, meet new people and create new projects together.